AWS Platform for Startups with Rapid Customer Growth
Referenzen von FULLSTACKS
As a very young and rapidly growing impact startup, uptraded only had a development environment for developing and deploying the uptraded clothing exchange app. They turned to FULLSTACKS GmbH to find the best solution to manage the growing number of users with increased security, continued ease of use, and the lowest possible maintenance effort. Within just one week, the entire infrastructure was set up in the AWS Cloud for a successful go-live.
Initially, a web version of the clothing exchange platform was available online to test and validate hypotheses. One of the findings was that, due to its marketplace character, the app can only function optimally if enough users register on the platform. After the proof of concept was delivered and initial traction was achieved, the next major challenge was to reach the so-called critical mass.
According to estimates and rough calculations, this is around 7,000 active items of clothing per clothing size and region. To achieve this goal, the team decided to develop a native app version. However, for the transition to the native app version, uptraded initially only had a non-scalable, simple development infrastructure.
The Technical Solution
Uptraded turned to FULLSTACKS for advice on the best solution for its requirements, with the aim of enabling rapid customer growth and high customer loyalty.
FULLSTACKS is known for its extensive experience and rapid implementation, and has a Center of Excellence as well as numerous Solution Architect resources to provide detailed technical information.
FULLSTACKS used Rancher and Kubernetes for the application management system. After a comprehensive evaluation of other cloud services, uptraded’s requirements could only be met with AWS at that time. Since FULLSTACKS already had experience building Kubernetes clusters via EC2 instances and EKS clusters, AWS was the perfect choice.
Uptraded operates a total of eight AWS services in the Frankfurt region, primarily using Aurora (Relational Database Service), AmazonMQ, S3, Redis, and EC2 instances (Elastic Cloud) for hardware services.
Excellent Results
Since the launch of the native Uptraded app a few months ago, user growth via AWS has effortlessly risen from zero to up to 14,000, with an average of 1,600 active users per month.
The app runs smoothly, and the infrastructure offers ample capacity for future growth, as well as great potential for extensive testing and the validation of further hypotheses.
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About the AWS Partner FULLSTACKS
FULLSTACKS offers a wide range of consulting and integration services with a focus on application performance monitoring and management, as well as the automation of workloads at the edge, in the core, and in the cloud. FULLSTACKS’ consulting approach helps end customers minimize operational risks, optimize application performance, and gain transparency in their IT infrastructure.
As an AWS partner, FULLSTACKS can reliably meet its customers’ business expectations with the appropriate skills, certifications, and design capabilities.
Working as an AWS partner means that we can confidently meet the needs of our customers. Scaling solutions to meet the specific requirements of customers can be a challenge, but working with AWS enables us to increase business growth with minimal risk. It’s great to see such impressive results from Uptraded, and we look forward to working with them in the future and always offering our expertise and advice.
– Alexander Appenzeller, FULLSTACKS
Junior Project- & Business Development Manager
About the Customer: Uptraded
The innovative impact startup offers a digital platform for clothing exchange, giving users the opportunity to browse endlessly through the wardrobes of others and exchange unused clothing – with the aim of creating a shopping experience that surpasses unsustainable alternatives.
Uptraded is based on the swipe-&-match principle: To exchange clothing, users upload their garments and swipe through the clothing of others. A mutual like generates a non-binding exchange option and opens a chat room where the parties can conveniently arrange their exchange.
The native app was released in June 2022 in Austria and Germany in both the App Store and the Google Play Store.
We are thrilled with the digital platform that FULLSTACKS recommended, and it is very encouraging to see such strong growth in our customer base in such a short time, thanks to AWS. Our goal is to reach 50,000 users by the end of 2022. FULLSTACKS was very helpful and responsive, ensured that the app was launched on time, and was always available to support our AWS infrastructure.
Thomas Moser
CTO, Uptraded
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